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To cultivate a community of individuals who feel strong, healthy, supported, and unstoppable.


To provide individuals with the knowledge and support required to engage in meaningful and sustainable health and fitness practices.



Autonomy "Taking Ownership":  We are ultimately in charge of our own health and fitness. A coach can help to facilitate and support individuals towards action, but it is ultimately up to each of us to do the work in creating the change we seek.


Individuality "Find Our Own Version Of Strong": Health and fitness looks and feels differently for each of us. Genetics, interests, priorities, and lifestyle are just a few factors that play an important role in shaping our own unique version of what it means to be healthy and fit.


Sustainability "Progress Not Perfection": The best health and fitness practices are the ones that can be done consistently NOT perfectly.  I love this quote from Girls Gone Strong "Don't let perfect be the enemy of good".


Growth Mindset "Stay Curious and Open": Embracing a growth mindset when creating health and fitness practices is essential when trying to figure out what works best for us individually. It is important to utilize evidence based research while recognizing that our own unique circumstances will impact how effectively those practices translate into our lives.


Process vs. Outcome Based "Focus On The Journey Not The Destination": Due to a variety of factors we may not have the ability to control our desired health and fitness outcomes but we do have the ability to take charge of our choices. By focusing on cultivating positive health and fitness behaviours the outcomes usually take care of themselves.


Community "Stronger Together:" Sustainable health and fitness practices are more likely to occur when we align ourselves and seek support from a community of individuals with shared values and beliefs.

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